Hello World. It’s been a minute and I’m happy to share another Women Supporting Women in Business post on this beautiful Friyay. Women supporting Women in Business is a networking event I started a few years ago & now I’ve extended that to a WSWB section on the blog. This initiative is close to my heart because I love nothing more than when women empower each other and at the same time it allows me to support local.
Today I’m excited to introduce you to Kalathea Clothing. Kalathea Clothing is an upcoming local brand owned by sisters-in-law Khadeeja and Koebraa. The purpose of the brand is to provide breastfeeding friendly modest wear that is trendy & versatile but at the same time chic & elegant. More importantly, the brand caters for plus sizes up to 3xl with plans to expand the plus size range in the future.
Khadeeja and Koebraa the powerhouse(s) behind Kalathea Clothing are sisters-in-law but refer to themselves as sisters. The sisters have a distinctive flare for fashion.
Kalathea Clothing came about when Khadeeja saw the lack of representation in the plus size market. She felt that plus size clothes needed to be more prominent and that fuller figured ladies should be celebrated.
For Koebraa, being a new mother of a now 4 month old, a 2 am breastfeeding session acted as a form of inspiration. She realized just how challenging it was for her to find appropriate breastfeeding friendly clothing that was modest yet stylish. There was a clear niche in the market and she wanted their business to address that niche.
The name Kalathea comes from the plant genus Calathea. “Since both of our names start with a K we replaced the C with a K so now the name was connected to us somehow but there was something more important about the meaning. Calathea plants are often gifted as a symbol of new beginnings or happiness and has connotations with ‘turning over a new leaf’. This was the perfect symbolism for our new endeavor and Kalathea was born.”
Kalathea Clothing launches August 26th 2017 and will be available at a local market hosted by Frilly Lilly at Ambiance. After which you will find them at most local markets in and around Cape Town.
As a parting thought I asked Koebraa & Khadeeja to share their number one tip when it comes to being a stylish momma.
Koebraa: Wow it’s so difficult to choose just one [laughs]. I think that I would say to just be yourself. Wear what you think feels good and what makes you feel good about yourself. Even if it means not following whatever trend is out there. Create your own trends if you must. That’s certainly something I live by.
Khadeeja: I think one should wear the garment and not let the garment wear you. This way you will always feel that you look good.
Remember when you support & love local not only do you improve the economy but you also promote a strong sense of “community”! Women are the foundation of any community! Build them up!Celebrate their successes! In my book its a “win-win”for everyone involved. As always thank you for reading!