If there is anything that grabs my heart it’s when women stand up for each other, build each other up , support each other and love each other. Hello End Girl Hate. An empowering campaign started on social media and the baby of LeAnne Dlamini singer, songwriter, mother, ,wife, entrepreneur and all round powerhouse. For our Women Supporting Women in Business (WSWB) feature this month I ask LeAnne to share with us her vision, success and passion for End Girl Hate The Sisterhood Movement.
“A single act of kindness throws out roots in all directions, and the roots spring up and make new trees.” -Amelia Earhart
Q:How did the End Girl Hate campaign come into being?
‘End Girl Hate was born through my passion & love for women & girls. I wanted to start encouraging women, empowering them & letting them know that it’s okay for us to support one another & do so freely! With no jealousy attached. And it all started on social media.’
Q: What is your purpose/vision/mission with this campaign?
‘I call End girl Hate The Sisterhood Movement, and my dream is for the movement to spread across our nation & beyond the shores of South Africa & Africa. I want women to have each others backs & feel the love & support from one another no matter who we are or where we are!’
Q: As a woman in business what do you attribute your success of this campaign too?
‘I really didn’t think it would get this big to be honest,but I think the world needs more love, kindness & compassion & that’s what I wanted every women & girl to feel that came into contact with me or EGH. I think the fact that there is no facade, I’m not hiding behind a mask but I truly practice what I preach in every post is what has made EGH such a success. People can see the real you & this is me.’
Q: Whilst discovering this beautiful campaign I also came across a fundraiser you hosted.
‘I have only hosted 4 events, 3 of which were fully sponsored so I didn’t make a single cent,but the last one I hosted just about paid for all the costs I had to cover.
I have now started selling EGH merchandise & the proceeds of that go towards projects where I fund girls for matric dances & the latest sponsorship was for care packages, sanitary towels,toiletries etc for girls in Cape Town. We still have a long way to go but we’re getting there.’